Category: Marketing agencies & Social Media Managers
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Influencer Marketing: is it still important in 2024?
As the digital landscape continues to evolve, the influencer marketing world finds itself at a significant crossroads. The recent turmoil surrounding Chiara Ferragni, once hailed as the queen of fashion influencing, underscores a growing crisis of confidence in influencer-driven branding. With Ferragni facing criminal charges amid allegations of charity fraud, the fallout has been swift…
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NJL: how to unlock the follower growth chart on instagram
When Not Just Analytics was first conceived, it was merely a small evening project requiring no more than two hours a week. Six years later, NJL has become our full-time job, emerging as the most used follower analysis tool on Instagram in Italy. We support companies, social media managers, agencies, creators, influencers, and Instagram enthusiasts…
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How to verify data for influencers and creators
Recently, the influencer marketing world has seen significant changes. Various events have shifted how people view influencers and their marketing tactics. There has been public upset, influencers have altered their communication styles, and companies have paused their spending on influencer marketing. In response, the Italian Communications Authority (AGCOM) has stepped in. It has set up…