Category: Brand & Freelancers
-
How to avoid 30% Apple fees on Instagram
Apple imposes fees on Meta sponsored contents. It had been rumored for a long time, but now it’s official: starting July 8, when you sponsor a post directly from the iOS Instagram app, Apple will charge a 30% fee on the budget you invest. But let’s take a step back How App Store fee work…
-
New Instagram algorithm: everything you need to know
Starting in June 2024, Instagram will introduce a significant update to its algorithm. According to Instagram’s statements, this change aims to give greater visibility to small creators and reward original content, enhancing the experience for both content creators and consumers. Let’s get straight to the point. How does the new Instagram algorithm work? Old algorithm…
-
Influencer Marketing: is it still important in 2024?
As the digital landscape continues to evolve, the influencer marketing world finds itself at a significant crossroads. The recent turmoil surrounding Chiara Ferragni, once hailed as the queen of fashion influencing, underscores a growing crisis of confidence in influencer-driven branding. With Ferragni facing criminal charges amid allegations of charity fraud, the fallout has been swift…