Category: Brand & Freelancers
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How to sell on Instagram: myths to debunk, strategies to use, and metrics to monitor – a case study
You might be trying to strengthen your brand, build meaningful connections with your audience, or turn your followers into customers. However, despite your efforts, the results may not be what you expected. You’re not alone! In this article, we’ll explore how to sell on Instagram using practical strategies that can help you improve your performance…
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Becoming a freelancer: the journey of Gennaro Tello
If you work in social media management or digital marketing and you’re looking for some inspiration on how to handle constant changes, Gennaro Tello’s story has something to teach you. In our universe, nothing’s certain. Strategies that worked yesterday might already be falling short today. A popular platform can vanish into thin air in no…
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How to create engaging content: case study
If publishing content is part of your daily routine, you’ve probably felt frustrated at some point because you weren’t getting results, didn’t know how to capture your audience’s attention, or struggled to create engaging content. This is a common challenge for many, and you’re not alone! We could give you a magic formula, or we…
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How to secure your Instagram profile: complete guide
Achieving results on Instagram is not easy (as often claimed). It not only requires a lot of time but also energy, sacrifices, and investments, whether for sponsored posts, social media management, content creation, or even just staying updated by purchasing courses or coaching sessions. For many people, an Instagram profile represents a real work asset,…
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45 ideas for your next Instagram post!
Creator’s block? we know it can happen. Sometimes creativity takes a vacation (where you wish you were too), and you find yourself spending hours looking for ideas for your next Instagram post. Luckily, starting today, everything you need is right inside Not Just Analytics! Ideas for your next Instagram post One of the most used…
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Instagram Audience Analysis: effective communication strategies
One reason your content may not be getting the desired results could be that you’re not speaking to the right audience. Have you ever wondered if the followers of your profile are the same audience who see your content? And further, is the audience who sees your content the same as those who interact with…
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Instagram reach distribution: organic vs sponsored
How much are my posts on Instagram worth in euros? What is the potential of my profile? How is my advertising budget spent by Meta? And which format gives you the most visibility with your content? If you’ve ever asked yourself one of these questions, congratulations: you’ve opened the right article! The new Instagram “Reach…
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How to avoid 30% Apple fees on Instagram
Apple imposes fees on Meta sponsored contents. It had been rumored for a long time, but now it’s official: starting July 8, when you sponsor a post directly from the iOS Instagram app, Apple will charge a 30% fee on the budget you invest. But let’s take a step back How App Store fee work…
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New Instagram algorithm: everything you need to know
Starting in June 2024, Instagram will introduce a significant update to its algorithm. According to Instagram’s statements, this change aims to give greater visibility to small creators and reward original content, enhancing the experience for both content creators and consumers. Let’s get straight to the point. How does the new Instagram algorithm work? Old algorithm…
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Influencer Marketing: is it still important in 2024?
As the digital landscape continues to evolve, the influencer marketing world finds itself at a significant crossroads. The recent turmoil surrounding Chiara Ferragni, once hailed as the queen of fashion influencing, underscores a growing crisis of confidence in influencer-driven branding. With Ferragni facing criminal charges amid allegations of charity fraud, the fallout has been swift…