QGino (but feel free to call it whatever sounds most natural to you) is Not Just Analytics’ take on artificial intelligence. It wasn’t born to show off – though it still manages to make some noise – but to save you time, effort, and at least a couple of weekly headaches.
Now, we could sit here and tell you it’s:
- connected 24/7
- always on point
- super useful…
But come on, we’re not writing an ad.
We’d rather show you QGino for what it really is – an AI designed to make life easier for people who create social content – highlighting all its strengths, but more importantly, what we’ve learned from the questions, doubts, excitement, and concerns of those who use it every day.
That means also talking about AI honestly, and acknowledging the limits of artificial intelligence today.
👉 In this guide, you’ll discover:
- What AI can and can’t really do
- What makes QGino special – because let’s face it, you’re wondering why not just use ChatGPT
- QGino’s best practices to get the most out of it
Oh, and to welcome you in: this guide is for anyone who wants to create better content, faster, and with less stress. If you feel at home in the digital world, great. But it’s also for you if you’ve never asked a robot to write on your behalf.
What (Not) to Expect from AI
It’s 2025 and AI is everywhere.
- Text generation? Standard.
- Translations? Of course.
- Photos and videos? Mind-blowing.
- Presentations, chatbots, transcription? You name it.
You can literally do everything with it, but the real question is:
Do we actually know how to use it well
Let’s clear a few things up.
What AI can’t do (yet)
🚫 It can’t read your mind → If you don’t give it specific and detailed context, it’ll answer like a fortune cookie.
🚫 It has no critical thinking or awareness of the real world → It’ll write a flawless text about something completely made up! Always fact-check.
🚫 It doesn’t know your goals → If you don’t tell it, you’ll get generic answers.
🚫 It’s not empathetic (though it mimics empathy well) → Use this to your advantage – your sensitivity matters.
🚫 It doesn’t replace strategy or your intuition → It can’t decide why or when to do something. Your experience is still essential.
🚫 It’s not magic → It does what you ask. Ask it well, and it does it brilliantly!
“So this AI stuff is totally useless then!!!1!!1”
Easy now. AI isn’t an oracle. But if we saw it for what it is – a tool – we’d have a powerhouse in our hands that:
✅ Processes and reformulates huge amounts of data in seconds, saving you… years?
✅ Refines your tone of voice without needing to be a copywriter
✅ Helps with brainstorming when your creativity runs dry
✅ Analyzes texts and helps you understand even the subtext
✅ Speeds up your workflow and helps reduce decision fatigue
✅ Never burns out (but you do – so take breaks)
So, what makes QGino different from other AIs?
Well, for starters, it pulls off a cheeky, cool name. That’s already a win. 😏
QGino is an AI that uses the power of advanced LLMs – like Claude and ChatGPT – and blends it with NJL’s experience to create something unique.
📊 QGino is the only AI in the world with access to an Instagram profile’s business data – and it replies like a real SMM would.
It knows your community, your profile, your style. In other words: you don’t have to train it from scratch each time. And as you’ve guessed, it’s a tireless assistant for your creativity and the operational tasks that drain your soul. It’s built specifically for social media managers and content creators.
So let’s give QGino the credit it deserves:
✅ Saves you hours of work starting from simple inputs
✅ No need for complex prompts – it’s all built in
✅ No need to configure an AI agent – it handles itself
✅ Gives you creative ideas and copy that sounds like you
✅ Matches your tone and style
✅ Writes, edits, analyzes, suggests
Okay, it’s not perfect. It still won’t make your coffee and:
🚫 It can’t read your mind (but we’ve asked the Italian Magicians Association)
🚫 It shouldn’t replace your judgment and experience
🚫 It won’t create strategy from nothing if your profile lacks data
But it’s based on the same idea that led to NJL: data first, simple solutions for better content.
What does that mean, in practice?
🍿 Next paragraph coming right up…
Features available today
You know how ChatGPT works, right? You either:
- Refine a prompt endlessly hoping for the right output, or
- Save a bunch of prompts from LinkedIn or Instagram pros (and never use them).
That might work.
But we worked hard to turn that might into a clear yes. Here’s our reasoning:
✨ QGino must be easy to use – that’s why we handle the prompts for you, together with the immense help of one of the most skilled and up-to-date professionals in Italy, Simone Dassereto, who supported us in setting up QGino!
⚡️ QGino must create relevant content immediately – to save you 80% of your time.
👀 QGino must know your data inside out – so content is always purposeful.
The result? This interface. 8 tools (for now) that let you create personalized content based on what your creativity needs.
🕵️♂️ Want to see what works for your competitors? → Get content ideas from competitors
📰 Read an article that inspired you? → Paste the link for content ideas from articles
📣 Want better CTR and conversions? → Let QGino handle your ad copy
⚡️ Got a half-formed idea? → Quick content creation is your new best friend
🎥 Struggling to film off-script? → Use Reel script creation and feel like a pro copywriter
🖊️ Ready to post but missing a caption? → QGino masters your tone and writes SEO-friendly captions
#️⃣ Lost in the hashtag jungle? → Find the right hashtags for your content and profile
👀 Curious what hashtags your competitors use? → Steal or skip based on QGino’s insight
A lot, right?
And to throw fuel on your excitement, know that our devs have hundreds more ideas in the backlog, ready to be brought to life! Expect to see these 8 boxes grow very, very soon. 😏
Our tips for using QGino (well)
Mama NJL’s got advice for everything – including how to use your smart SMM assistant properly.
Or at least avoid conversations like “What?” / “Who said that?”
🔗 Connect your profile and finish the setup
We can’t stress this enough: vague instructions = disappointing results.
- Link your business profile so QGino can read the data
- Add detailed brand info – just a bit of effort makes the results so much better
- Set your tone of voice so QGino knows how you want to sound
👀 Be detailed, not confusing
“I want to create a 7-slide carousel about the hottest 2025 beauty trends for weddings, aimed at young makeup artists potentially interested in an in-person workshop. The tone should be light and educational, and build hype by hinting at a big reveal” works better than “Post on 2025 beauty trends.”
🎯 Combine tools
Find article → Extract ideas → Generate script → Write caption
QGino = full creative agency at your fingertips. It works best as a team player.
🔄 Don’t expect perfection on the first try
Got a draft? Rewrite it. Make it shorter. Softer. More poetic. More you. QGino does 80% of the work, but the rest? That’s on you. Because that’s why your community follows you.
We call it your SMM assistant for a reason. QGino can’t – and shouldn’t – replace your genius. It’s here to free you from the grunt work, the ticking clock, and the avalanche of meetings.
Need a neon-sign summary? Let QGino do the heavy lifting while you bring the vision.
⚠️ One last thing: AI is a responsibility. If we don’t want to flood the web with cookie-cutter content, it’s essential to always add your unique spark.
Use it to unlock your creativity, not to kill your joy.
What’s next?
🔜 Spoiler: it gets better the more you use it.
We’re starting with 8 tools, but we have a ton of ideas:
💡 Ready-to-go PEDs?
💡 Comment moderation?
💡 Image and video generation?
We’ll do our part. You, if you want:
Our devs read everything.
Conclusion
Your QGino wants to give back all the time you waste chasing ideas that vanish or never arrive.
QGino is that click that hits just when you thought, “Nothing good is coming today.”
Take it from us: if you have a brilliant idea tomorrow, you’ll write it. But maybe QGino gave you the spark. And we won’t say a word… 😏
You’re in?