What Are Public Insights?
Public Insights are all the information on an Instagram profile that anyone can view via the app or a web browser.
📌 Examples of public insights:
- number of followers
- number of following
- number of posts
- likes and comments on posts
- views on Reels
- profile biography
- captions and hashtags used
Who can analyze Public Insights?
Public insights can be analyzed for any Instagram profile, including clients, competitors, influencers, creators, or personal (non-Business or Creator) profiles.
What are Business Insights?
Business insights are advanced metrics available only to administrators of an Instagram profile that is set up as a Business or Creator account.
📌 Examples of business insights:
- reach and impressions
- views on posts and Stories
- profile visits
- link in bio clicks
- audience demographics (age, gender, location)
- number of post saves
How can you access Business Insights?
To view these metrics, you must:
✅ be an admin of the profile or have the necessary permissions.
✅ link the Instagram profile to a Facebook page, as required by Meta’s official API.
Key differences between Public Insights and Business Insights
Accessibility:
- public insights can be viewed by anyone.
- business insights can be accessed only by profile admins.
Type of data:
- public insights shows external, general metrics.
- business insights offers detailed, internal, and personal insights.
Scope of use:
- public insights can be analyzed for any public profile (competitors, influencers, clients).
- business insights can only be analyzed for profiles where you have permission.
Conclusion
Understanding the difference between public and business insights helps you get the most out of Not Just Analytics.
📌 In summary:
✅ public insights lets you analyze any public profile.
✅ business insights provides advanced metrics but requires specific authorization.
💡 Need help?
If you want to access business data but lack the required permissions, check out our dedicated tutorials or contact support for assistance.