What is competitor and influencer analysis for?
The competitor and influencer analysis feature lets you explore public insights on Instagram profiles, helping you gain detailed insights into:
✅ competitors, so you can compare strategies and growth
✅ influencers and creators, to assess potential collaborations
✅ clients or partners, to monitor how their profiles evolve
Let’s see how to use this feature!
1️⃣ Accessing the analysis feature
- Log in to Not Just Analytics and go to the ‘Competitors & Influencer’ section.
- Enter the Instagram username of the profile you want to analyze.
- Click ’Analyse’ to begin the profile review.
2️⃣ Profile summary card
After the analysis, you’ll see a profile summary card with:
Key data:
✔ the profile name and Instagram category (if available)
✔ total number of followers
✔ average likes and comments per post
✔ Engagement Rate, calculated by comparing interactions with followers
📌 Follow/Unfollow notice: Not Just Analytics detects whether the profile uses the follow/unfollow technique (following and then unfollowing users to gain followers). This practice is not recommended, as it results in poorly engaged, off-target followers.
3️⃣ Follower growth chart
The follower growth chart shows how the profile has changed over time.
✔ The available history depends on when the profile was first analyzed on the platform
✔ Without an active subscription, you can view up to one month of historical data
✔ With an active subscription, you have access to the full history available
✔ You can select custom date ranges for specific periods
4️⃣ Daily growth and daily following
This section shows the profile’s day-to-day activity:
✔ the number of followers gained or lost each day
✔ how many accounts were followed or unfollowed daily
If you have an active subscription, you can adjust the date range using the slider tool.
5️⃣ Recent activity summary
In the summary of the last week or month, you’ll find:
✔ the total number of followers gained or lost
✔ the number of accounts followed or unfollowed
✔ the number of posts published in the selected period
This overview helps you understand the profile’s recent trends.
6️⃣ Hashtag analysis
Check the hashtags used in the captions of the latest 12 posts and discover:
✔ hashtag rate, measuring the interactions achieved per hashtag
✔ ranking of the most effective hashtags the profile has used
📌 If you have an active subscription, you can click on any hashtag to find related hashtags suitable for your profile!
7️⃣ Reel analysis (active subscription only)
If the profile you’re analyzing posts Reels, you’ll see:
✔ View Rate, the ratio of the last 12 Reels’ average views to the total follower count
✔ data comparison with similar profiles, letting you gauge how effective the video content is
8️⃣ Detailed post analysis
Get a detailed overview of the published posts:
✔ content format (single photo, carousel, Reel)
✔ viral content, highlighted if it exceeds 2.5 times the average interactions
✔ Mentions, tags, and hashtags the profile uses
📌 You can sort these posts by:
- publication date
- number of likes and comments
- view count (for Reels)
9️⃣ Profile history
View a day-by-day record showing:
✔ daily follower count
✔ new followings and unfollowings
✔ number of posts published each day
Conclusion
📌 The competitor and influencer analysis tool is essential for:
✅ monitoring competitors’ engagement and growth
✅ evaluating the quality of influencers before collaboration
✅ analyzing clients or partners to study their strategies
💡 Need help?
If some features aren’t available, it could depend on your subscription. Check out the plan features or contact our support team for more details.