We have introduced an important update related to Engagement Rate (E.R.) analysis on Not Just Analytics.
The goal is to make this feature more sustainable over time, while keeping it accessible to the community that uses the tool every day.
Here’s what changes starting now 👇
P.S. Not sure what the Instagram Engagement Rate is?
The Engagement Rate (E.R.) is the average number of likes and comments from the last 12 published posts, excluding the most recent one. The resulting value is then divided by the total number of followers. This metric is commonly used for a first evaluation of an Instagram profile’s quality, especially when analyzing influencers, creators, or competitors.
📌 Introduction of a monthly limit for E.R. analyses
Engagement Rate analyses will remain completely free, but starting today we have introduced a monthly usage limit.
Each user now has 10 free analyses per month. The counter automatically resets on the first day of each month, allowing you to continue using the tool with a new set of available analyses.This number was not chosen randomly.
Before introducing this change, we took the time to carefully analyze how the feature is actually used by our users. Our data shows that, with this threshold, nothing will really change for those who use NJL for personal purposes or occasional analysis.
This limit helps protect what makes Not Just Analytics unique: an accessible, useful tool that remains open to the community without losing its original spirit.
🔁 Analyzing the same profile won’t consume additional analyses
We also introduced an improvement in how analyses are counted. If you analyze the same Instagram profile multiple times during the same day, it will count as only one analysis.
This means you can return to the same profile during the day to double check a metric, review additional details, or complete your analysis without consuming another analysis from your monthly limit.
A small optimization designed to make the tool more flexible, especially when you are doing competitor analysis or benchmarking between Instagram profiles.
🚀 Unlimited analyses with NJL plans
For users who rely on Engagement Rate analysis more frequently or professionally, it is always possible to unlock unlimited analyses by activating one of the Not Just Analytics plans 👉 Click here.
This allows you to continuously monitor influencers, competitors, and potential collaborations without any limits. This update comes from a real analysis of how the community uses the tool every day.
Our goal remains the same: to keep Not Just Analytics accessible, reliable, and useful for anyone who wants to analyze Instagram profiles using clear and transparent data.
The NJL Team
🫦 Making data sexy since 2018