Have you ever felt like you’re being swept up in a whirlpool of algorithms, posts and trends, as if Instagram were an endless ocean you’re swimming in without ever seeing the shore? Each day seems to reveal a new path in this digital jungle, but with so many directions to choose from, you wonder: “Which one is right for me?”

If you’re a Social Media Manager or Instagram Strategist, this scenario probably sounds all too familiar. Managing content and growing Instagram profiles is no small feat, and with the constant info overload and uncertainty about results, it can feel like you’re running in circles.

This article is for you—for those looking to bring order to the chaos and find strategies to turn challenges into opportunities.

Here’s what you’ll learn by reading this:

  • How to stand out amid the wave of trends and keep your authenticity
  • How to overcome time constraints and creative blocks without burning out
  • How to leverage data to remove uncertainty around results and beat the competition

Who is Alessandra Flagiello?

Alessandra Flagiello, known on Instagram as @alessandrainspagna, is a perfect example of balancing sustainability with authenticity. She has faced firsthand the common challenges of working on Instagram, like time management and uncertainty over results, and has turned them into strengths. What sets her apart is her ability to blend creativity with strategy, focusing on results that go beyond the immediate to build a solid, lasting presence. Alessandra doesn’t just follow trends; she teaches a smart approach to Instagram, one that emphasizes long-term growth and genuine relationships with the community.

If you’re wondering how to apply these principles to your own work—whether it’s for clients or your own profile—you’re in the right place. Alessandra has inspired us with her approach, but there’s more. Now it’s time to explore how you can tackle daily challenges on Instagram with practical solutions and data-driven insights, making your work simpler and more strategic.

Ready to turn difficulties into opportunities?

Information overload and the temptation of going viral

Problem: Ever feel overwhelmed by the constant stream of new updates Instagram throws at us? Algorithms, trends, hashtags, new features… it’s like trying to keep up in a marathon while tripping over every kitten post. But here’s the question: do you really need to chase every new trend to succeed?

Solution: No, take a breath. Alessandra reminds us that the key lies in balancing staying current with staying true to your brand values. Not every post has to be a viral masterpiece to be effective. Virality is like a firework: it makes a big bang, but fades quickly. Growing on Instagram by building something memorable and lasting for your community is far more rewarding, don’t you think?

Not Just Solutions: And this is where our “Best Posts” feature comes in handy. Why guess when you can see clearly which posts have resonated most? By analyzing reach engagement rates, you can pinpoint exactly which content has sparked that connection with your audience—the kind that doesn’t just reach people but genuinely moves them, creating authentic interactions. This is where real connection happens, not in a flash of virality, but in authentic dialogue.

So? Focus on content that makes your audience feel part of something. Viral posts are a short-term game, but you’re here for the long game, right?

best post goal community

 

Time crunch and creative block

Problem: Ah, time! There never seems to be enough, right? With a thousand tasks to juggle, clients to keep up with, and deadlines chasing you down, creating content for Instagram can feel like yet another brick on your stress load. And as if that weren’t enough, here comes creative block. “What should I post now?” you wonder, staring at the blank screen as if it might magically answer back. Spoiler: it won’t.

Solution: For Alessandra, the answer is simple: plan and repurpose! There’s something freeing about organizing content and reusing what already works, isn’t there? No need to reinvent the wheel every time. Just turn a high-performing post into a carousel, a Reel, or even a behind-the-scenes glimpse. But let’s be honest: even with the best planning, inspiration sometimes just doesn’t show up.

Not Just Solutions: And here’s where our AI steps in, ready to lend a hand. Imagine: you wake up one morning, the creative block has fully set in, but… our AI has already done the heavy lifting for you. Need a script for Reels? Done. A custom content calendar? Check. Ideas for posts based on your data? You’ve got it, all set up without needing to wrack your brain. Everything is there, ready for you to add your personal touch. No more blank screens, just tailored prompts to kickstart your creativity.

Let AI handle the routine stuff, so you can focus on making content unique and authentic. Genius, right?

Psst… Want to know the top strategies to boost your Instagram growth with Reels? Check out this article!

 

AI for Instagram Content

 

Uncertainty about results and the fear of not measuring up

Problem: Have you ever posted content and thought, “Is this really working?” That nagging uncertainty when you’re unsure if your efforts are truly making an impact. And then there’s the comparison game: “Am I measuring up to my competitors?” Ah, the classic worry of every Social Media Manager.

The Solution: Alessandra is the first to tell you that comparing yourself to others can be a trap. But here’s a trick: look at competitors strategically. It’s not a race but a chance to learn. The real goal is to build a strategy that speaks in your voice, not someone else’s.

Not Just Solutions: With NJL, you can monitor competitors smartly. Our competitor analysis feature lets you see what’s working for them, who they collaborate with, and where they’re putting their energy. It’s not spying; it’s strategy! This allows you to adjust your tactics, using real data instead of guesswork.

But it’s not just about studying competitors. You also need to understand where you stand. This is where benchmarks come in. These metrics allow you to see how your profile is performing compared to similar accounts. Are you above or below average? Where can you improve? No more uncertainty—just clear data to show exactly where to focus your efforts.

With the right data, you can make informed decisions and move forward with the confidence that you’re on the right path. It’s not about being “enough”; it’s about being aware and ready to grow.

 

Instagram Market Benchmarking

Conclusions

In the end, growing on Instagram isn’t just about tactics and tricks to beat the algorithm. It’s about understanding what truly works for you, for your clients, and most importantly, for your community. Alessandra has shown us that there’s no need to chase every new trend or go viral at all costs. What truly matters is building something authentic, something that resonates with your audience and stands the test of time.

If we learn to trust what makes our brand unique and use data to guide our decisions, we can navigate Instagram’s chaos without losing our direction. And, let’s be honest, the path to success might not be as far off as it seems.